Sky Challenges Netflix in Spain with NOW TV

Sky Challenges Netflix in Spain with NOW TV

Sky are launching NOW TV in Spain for €10 a month and it looks like they could chip away at Netflix’s control of the market.

NOW TV has been chipping away at the on-demand streaming market and have managed to gain a sizeable share of the market from Netflix.

NOW TV has been competing against Netflix at their own game by offering a broad selection of original content and classic and new motives. They, along with Amazon’s Instant Video Service, have provided some much need competition to the market.

Sky are now gearing up to launch in Spain to challenge the near-monopoly of the market that Netflix has. The Sunday Telegraph are reporting that Sky see Spain as the perfect launching pad for opening up to the European market.

The €10 a month price tag of NOW TV is going to make it an attractive alternative (or possibly a supplement) for Netflix, which has been unchallenged in the Spanish market for a while now. It’s also believed that Amazon will be launching their Instant Video in Spain by the end of the year.

Research from Netflix has suggested that less than a third of Spanish households subscribe to a Pay-TV service, unlike the over two-thirds of British households that do. As such Spain has a large market for on-demand streaming services, even if Spaniards spend more time outside than inside thanks to the weather.

The weather gets colder during the winter though, even in Southern Spain. So millions of Spaniards will find it difficult to resist the allure of staying inside curled up on the sofa watching Netflix or NOW TV.

The cost has always been a factor for why Spaniards don’t purchase Pay-TV but the recovering economy makes the price tag of €10 for hours of entertainment good value.

Sky are taking on some risks by expanding into the Spanish market. Even though many Spanish bars use the Sky logo to advertise the footy they’ve got on the TV Sky doesn’t actually have satellite operation in the country. They made the decision several years ago to avoid trying to compete with the Spanish satellite operators Canal+ and Vivendi.

Sell Property in Costa Del Sol

Should I sell my property in Costa Del Sol now or should I really wait?

What is the property market in your area doing right now? Are property prices rising, are they falling, is it staying level, and what do I do to find out about what the market in each particular area is currently doing. 

It all depends on what prices are being achieved in each area for each type of property, its price range and how many similar or better properties are on the market at once competing with yours.

The price what you require for the sale of your property in Costa Del Sol might not be currently achievable at that particular time you wish to sell.

It likewise relies upon demand in that particular area of the market, the number of clients that are actively looking for either investments deals or a particular property for personal use.

It’s always advisable to check what similar properties in your area are current selling for, how many are for sale, and what prices they are realistically achieving.

This will always give you a good reference as to what your property in Costa Del Sol has to compete with.

Remember that if you do chose to hold on and see what the future market will do, you can never be sure of what it will be like this time next year. It might be that others don’t have the option of waiting and have to make a distressed sale with their property.

We also see a huge overabundance of bank repossession sales, and you will be going up against a higher number of properties available but with the same number of clients looking to buy in that particular sector.

"Generally speaking though, if you feel now is the time to sell, to move forward or lifestyle change, this is the ideal moment to sell and get the property seen on the market."

There are presently far less people buying property in Costa Del Sol than what we have been accustomed to in previous years; yet, there are buyers out there in any case. We hear so much of people searching for a bargain or a distressed property. This is always in the media who like to paint picture that the real estate market over here is going through a distressed time.

Actually, while some people will come and purchase due to price alone, most are searching for the same reasons as they have done in previous years. While the cost of a property is of utmost importance in the choice making process, most purchasers still priorities their choice of location, quality, property type, with the living space that suits their personal needs.

You will find that there are potential purchasers for your property out there, always if it is being marketed correctly. If you have marketed your property and are not receiving any viewings on it. See if the price you are asking is achievable with the current market. Are the photos showing the property in a good light? Clients that have their property priced correctly will always achieve viewings from buyers.

Please email us if you wish to know more on this matter.