40%
of Spanish Homes Running Pay TV
 |
| Most house holds are now paying for TV services |
This data does include the more traditional satellite and
cable services including Sky and Canal+, but it does show how TV habits are changing in Spain, although going to the Cinema is still very popular.
People would never really suggest that terrestrial Spanish
TV was any good, so it’s likely not going to become a surprise that the
Spaniards, who were once considered to be the biggest illegal downloaders, have
grabbed the opportunity to get their hands on something better than they would
through regular Spanish TV.
People are also more willing to pay for it than ever. A
survey conducted by Onsti, the Spanish Telecommunications Observatory, Spanish
homes are spending an average of €22.30 on Pay TV. This suggests that people
are paying for more than one streaming platform given that Netflix costs less than
€10. They could also be purchasing the more expensive satellite and cable
packages that offer more content.
The data from the survey shows that around a third of
Spanish homes take advantage of a comprehensive package including broadband
internet, TV, fixed landline and mobile phones. This also suggest that the
Spanish are getting in line with their cousins in northern Europe when it comes
to going digital.
The homes that are on these comprehensive packages spend an
average of €68.20 for them, which is pretty good value for money considering
what you get included in these packages.
Netflix opened their doors to Spain last year and they have
become quite a success in the country, just as it did in all the other European
markets it entered.
