Marbella Gets a New App to Connect Tourists
Marbella took their first steps to become a more connected
and “smart” city back in 2013. The people behind the plan wished to keep
Marbella in the “now”. It can be thought of as a new type of destination for
tourists in Marbella and southern Spain in general.
Spain is currently the third largest tourist destination,
placing behind France and the US. They have seen record numbers of foreign
visitors for the past three years now and it looks like 2016 will see another
record broken.
Marbella is still one of the most popular tourist
destinations for people looking to go to the Costa del Sol for some fun in the
sun. It’s also popular with people who want to take in Spanish life. Marbella
hasn’t gotten lazy though. The tourist board there take every step they can to
keep up with technology and the demands of tourists. When you visit Marbella
you’re going to find yourself in a “smart city”. Business owners and residents
alike should expect things to run a little smoother thanks to improvements on
the infrastructure, as well as more transparent improvements to public
services.
Businesses are definitely feeling more confident about the
future. The Marbella property market was one of the few markets around the
world that managed to stay consistent even during the recent economic problems
Spain felt. Andalucía
property for sale is now recovering and becoming a hub for tourism once
more. This increase in tourism is expected to lead to an increase of foreign
investors looking to purchase property along the Costa del Sol. Many tourists
find it very difficult to resist purchasing a beachfront villa of their own
when they see the lower real estate prices. They also find it hard to resist
the lovely golf
apartments for sale in the Costa del Sol.
Marbella is a definitely embracing the digital era in 2016.
This should lead to more wealth and employment opportunities. One aspect of
this digital plan is to build up confidence with the public. Part of this is to
help businesses with the digital aspects of being a company of today.
The Marbella Smart City scheme as it’s being called is
designed to help Marbella, and Spain in general, stay ahead of the trends in
technology. This means improving the technology of the city and staying
connected. Another piece of the plan is an initiative to create “smart tourist
destinations”. In fact it was announced just last week that SEGITTUR and the
Spanish Chamber of Commerce created and launched a tourist guide app.
Marbella is looking to introduce a tourist app this year. It
will act as a tour guide for the city and features 224 user-friendly
applications for a smartwatch. The Ministry of Industry and Energy and Tourism
came together to create this initiative. The app will show recommendations for
tourists including different cultural buildings and the hotspots of the city.
When people are making their way through Marbella they may
come across QR codes. Scanning one of these codes will give them information no
matter the time of day. The aim of the Smart City initiative is to create a
safer environment and to make visiting the city a more fun experience for all
involved.
A spokesman from Segittur described their tourist app as a
cutting edge idea that could really help develop tourism. Everyone has the
chance to access it and because it helps visitors interact with the environment
around them, it makes their stay more enjoyable.
The
Marbella property market is also on the rise as more foreign investors are
becoming interested in the Costa del Sol. The potential of the southern Spain property
market really speaks for itself. The economy is already recovering in southern
Spain as more jobs are opened up. Costa del Sol can only improve thanks to the
rise in tourism.
